Commercial Instructions | Traffic Guidelines

Commercial Instructions should be sent 5 business days prior to first air date. Please note this deadline will change during an accelerated log schedule.
Advertiser/Product/Channel/Contact name/Contact number should be listed clearly on instructions.
DIRECT RESPONSE should denote Local or National next to the product. If possible, local and national instructions should be sent separately. Direct Response sending multiple creative(s) with URL or 800#'s that have the same ISCI/Ad-ID but airing on different networks must have the corresponding URL as part of the ISCI/Ad-ID
All Direct Response copy with a UFN end date should now either have an end date or the revision should clearly refer to the dated copy it is replacing.
Please note on instructions the spot arrival date or if creative(s) are on hand. Spots should be delivered 5 business days prior to air.
- Percentage copy should have clearly marked start and end dates.
- Spot by Spot should list dayparts or shows clearly on separate pages.
- **REVISIONS should be clearly marked in bold and should indicate revision #.**
- **When sending a revised creative(s) with the same ISCI/Ad-ID, "REPLACEMENT CREATIVE(S)" should be indicated somewhere on the creative(s) or it will be tossed with the assumption that it is a duplicate copy.**
When revising SPOT BY SPOT instructions, please clearly denote what has changed.

**BE AWARE THAT SPOT BY SPOT REVISIONS SENT MIDWEEK MAY HAVE SPOTS THAT HAVE ALREADY AIRED**

Changes being made from multiple ISCIS/Ad-IDs to one code across dayparts should be noted.
Allocated instructions and number of units should match proposed deal.

Please go to Commercial Delivery Guidelines for traffic instruction contacts.

COPY REVISIONS SHOULD BE CLEARLY MARKED REVISION

WE DO NOT ACCEPT DEAL SPECIFIC COPY UNLESS VANTAGE. THE COPY WILL BE ENTERED BY ADVERTISER/BRAND.